A Teacher
Jen Sincero
Badass confidence + manifesting money
The transmission
Jen Sincero is an American author and success coach whose You Are a Badass (2013) and You Are a Badass at Making Money (2017) became enormous bestsellers, helping define the 2010s wave of irreverent, profanity-laced, motivational self-help.
Writing in a brash, comedic voice, she repackages New Thought and law-of-attraction staples—belief, vibration, gratitude, “Source Energy,” and self-worth—as accessible, anti-woo-sounding pep talks aimed at readers wary of conventional spirituality.
Sincero’s significance is as a tone-setter for contemporary mass-market manifestation: she made the genre feel funny, blunt, and modern, widening its reach to readers who would not pick up a metaphysical text. Her money-mindset book in particular fused classic prosperity teaching (echoing Napoleon Hill and Wattles) with confidence coaching, contributing heavily to the “money mindset” niche that dominates much of today’s online self-help and coaching economy.
What they gave
Irreverent repackaging: Delivered New Thought and LOA principles in a comedic, profane, accessible voice.
- Money-mindset mainstreaming: Popularized “manifesting money” and worthiness work for a mass audience.
- “Source Energy” framing: Used soft energy/vibration language while distancing from overt mysticism.
- Genre tone-setting: Helped define the brash motivational style of 2010s self-help publishing.
In their words
If you want to live a life you’ve never lived, you have to do things you’ve never done.
It’s just as easy to believe we’re awesome as it is to believe we’re giant sucking things. Takes the same amount of energy. The same amount of focus.
Do not spend your life clinging to the insulting decisions you’ve made about yourself.
We are all perfect in our own, magnificent, fucked-up ways.
Comparison is the fastest way to take all the fun out of life.
Every single person is born with unique and valuable gifts to share with the world.
Faith is having the audacity to believe in the not-yet seen.
The only failure is quitting. Everything else is just gathering information.
Holding on to resentment is like taking poison and waiting for your enemies to die.
The line they stand in
Influenced by: New Thought; law of attraction; Napoleon Hill and prosperity literature; success/coaching culture.
- Influenced: mass-market manifestation publishing; money-mindset content creators; online self-help and coaching culture.
Revelations they taught
Essential Works
- You Are a Badass2013
- You Are a Badass at Making Money2017