The Teachers
Og Mandino

A Teacher

Og Mandino

1923-1996 Success Literature & Positive Thinking Success/Wealth (inspirational self-help)

Good habits through repeated reading

Augustine “Og” Mandino II was born on December 12, 1923, in Boston, Massachusetts. After serving as a bombardier in the Second World War, he drifted through a difficult decade of failed jobs and heavy drinking that, by his own later account, brought him to the edge of suicide.

The turning point, as he told it, came in a public library, where he began reading widely in the success and self-help literature and encountered W. Clement Stone’s Success Through a Positive Mental Attitude.

Adopting Stone’s positive-mental-attitude doctrine, Mandino rebuilt his life and, in 1965, joined Stone’s Success Unlimited magazine, rising to become its editor and later president. Out of that editorial work came The Greatest Salesman in the World (1968), a short parable about Hafid, a poor camel boy who rises to wealth by following ten ancient “scrolls,” each to be read aloud three times a day for thirty days until its principle becomes habit.

The book sold in the tens of millions and made Mandino one of the most widely read inspirational authors of the twentieth century. He wrote some eighteen books in a warm, parable-driven, lightly religious style, and continued speaking and writing until his death on September 3, 1996.

His work sits at the gentle, devotional end of success literature: less a wealth technology than a program of character and persistence.

Habit through ritual repetition: Frames self-change as the daily, spaced rereading of fixed texts (the “scrolls”) until a principle is installed below conscious effort — a popular dramatization of autosuggestion and habit formation.

  • The parable as method: Delivers success teaching through narrative rather than exhortation, embedding the practice in an emotionally engaging story the reader is meant to inhabit.
  • Positive mental attitude, softened: Carries W. Clement Stone’s PMA doctrine into a warmer, more devotional register aimed at ordinary readers and salespeople.
  • Identity before circumstance: Teaches that one must become the disciplined, loving, persistent person inwardly before outward results follow.
I will persist until I succeed.
The Greatest Salesman in the World (1968)
I will act now. For now is all I have.
The Greatest Salesman in the World (1968)
Today I will multiply my value a hundredfold.
The Greatest Salesman in the World (1968)

Influenced by: W. Clement Stone and the positive-mental-attitude school; Napoleon Hill (Stone’s collaborator); the broader New Thought-derived success tradition he discovered in the library.

  • Influenced: the inspirational-business and sales-motivation genre; later writers who use parable and daily-practice formats; the devotional wing of the self-help market.

Revelations they taught

Essential Works

  • The Greatest Salesman in the World1968
  • The Greatest Miracle in the World1975

Their lineage

↑ who shaped them Napoleon H…W. Clement…no recorded heirs yet ↓ who they shaped
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