Joseph Clough

Joseph Clough is a British hypnotherapist, NLP trainer, and author who built a large audience by giving hypnosis away for free through a podcast and a widely downloaded app.

He came to the work after years of severe anxiety, blushing, fear, and low self-esteem, and frames his method as the practical undoing of “not good enough” beliefs. He combines clinical hypnotherapy with Neuro-Linguistic Programming and Time Line Therapy, and has authored books published through Hay House.

His free hypnosis app and podcast distribute hundreds of hours of hypnosis and coaching sessions covering anxiety, focus, confidence, relationships, and performance, reaching millions of listeners. (His birth year is not reliably documented in public sources, so no lifespan is asserted here.) Clough belongs to the modern, internet-native edge of the suggestion lineage.

Where earlier hypnotherapists sold sessions or recordings, he made audio belief-change free and ubiquitous, distributing it through an app store as a downloadable habit. This places him at level 4 of the lineage: the subconscious-reprogramming premise repackaged for the attention economy, where transformation is pursued by repeatedly playing guided hypnosis on a phone.

His significance is less methodological innovation than the memetic delivery of suggestion — turning the hypnotic session into an always-available, mass-distributed digital resource.