Affirmation · “The Subconscious Says Yes”
The 'Easy and Relaxed' Affirmation
To turn each goal into a present-tense affirmation wrapped in ease-language that pre-empts the doubt that success must be hard.
Allen’s Affirmation in 5 lines: Take a goal from your ideal scene. State it present-tense as “I am now creating…”. Prefix it: “In an easy and relaxed manner, in a healthy and positive way, in its own perfect time, for the highest good of all…”. Repeat it daily in a relaxed state, spoken or written. When doubt rises, answer it and adjust the wording so it stays believable.
What it is
This is Marc Allen’s signature affirmation move: take a goal pulled from your ideal scene and state it in the present tense — but wrapped in a specific ease-formula.
His core phrasing is: > “In an easy and relaxed manner, in a healthy and positive way, in its own perfect time, for the highest good of all, I am now creating [the goal]…” So a goal becomes: “In an easy and relaxed manner.
I am now creating a successful company” or “.I am now writing a successful book.” The opening clause is doing deliberate work: those four ideas — easy, relaxed, healthy, positive — directly answer the doubts (“it won’t be easy”) that otherwise sabotage the affirmation. It is New Thought autosuggestion tuned to Allen’s anti-strain philosophy.
The Method
From The Millionaire Course and The Type-Z Guide to Success:
- Start from a goal. Each affirmation comes from a goal you extracted from your ideal scene. → 2. State it in the present tense, as “now creating.” Allen favoured “I am now creating…” — present, active, and honest (you are in the process), which sidesteps the “it isn’t true yet” resistance that flat “I have…” affirmations can trigger.
- Prefix the ease-formula. Open with “In an easy and relaxed manner, in a healthy and positive way, in its own perfect time, for the highest good of all…” Allen taught that each clause disarms a specific fear — that it will be hard, harmful, rushed, or selfish.
- Speak or write it repeatedly. Affirm daily — said aloud, written, or held in a quiet relaxed state — so it sinks past surface doubt and reframes expectancy. Repetition is the mechanism.
- Notice and answer resistance. When a “yes, but…” rises, Allen treated that doubt as information: meet it, adjust the wording so the affirmation stays believable, and continue.
- Pair with the ideal scene and small steps. Affirmations are one leg of his trio — vision (ideal scene), state (relaxed achievement), and word (this affirmation). They reinforce, not replace, action. (Sourcing note: the “easy and relaxed manner…” formula and “I am now creating…” phrasing are Allen’s, attributed, and quoted briefly here as fair use. Surrounding descriptions are faithful paraphrase.)
Source & Lineage
Marc Allen (b. 1946) taught this formula across his success books, notably The Millionaire Course (2003) and The Type-Z Guide to Success (2006).
It is a direct descendant of New Thought autosuggestion (Coué’s “every day, in every way…”, Holmes’s spoken-word treatment) and of Gawain’s pairing of affirmation with creative visualization. Allen’s innovation is the ease-prefix — a small linguistic device that bends the classic affirmation toward his relaxed, anti-hustle stance.
Common refinements
Affirming what you flatly disbelieve. “I am a millionaire” to a broke skeptic can backfire; Allen’s “I am now creating…” plus the ease-prefix keeps it believable and process-honest.
- Dropping the ease-clause. Without it you lose the device that defuses the “it’ll be hard” doubt — the whole point of his version.
- Rote, tense repetition. Said anxiously or mechanically, an affirmation reinforces strain. His method wants a relaxed state.
- Ignoring the “yes, but…”. Resistance is data; suppressing it leaves the contradiction intact. Meet and re-word.
- Words without action or vision. Affirmation is one leg of the trio; alone it’s wishing. Pair with the ideal scene and small steps.