Affirmation · “The Subconscious Says Yes”
Amanda Frances's Money Affirmations
To overwrite limiting money beliefs with first-person abundance statements, repeated by hand or aloud until they feel emotionally true and reshape one’s financial self-concept.
Amanda Frances money affirmations in 5 lines: Name the old money belief you want gone. Write its replacement in present tense, first person, as already true (“Money flows to me easily and abundantly; I always have more than enough”). Write it by hand, over and over, daily — and reach for the feeling of abundance, not just the words. Soften any statement that feels like a lie until it’s believable, then build up. Loop affirmation audio for a passive layer; update the wording when you outgrow it.
What it is
Amanda Frances, a contemporary financial-empowerment coach who brands herself “the money queen,” teaches money affirmations as her signature daily practice: deliberately worded, present-tense, emotionally charged first-person statements about wealth — written by hand, spoken aloud, or looped as audio — repeated until the new belief feels true in the body, not just recited.
Her stance is squarely New Thought: your outer financial reality follows your inner beliefs and identity about money, so you change the inner script first. The affirmations are notably abundant, even hyperbolic (“plethoras, avalanches and overflows of money”), by design — the exaggeration is meant to crack open a too-small sense of what’s possible.
The Method
Drawn from Rich as Fck* (2020), its companion journal, and her courses:
- Identify the limiting money belief first. Frances has students surface the inherited scripts — “money doesn’t grow on trees,” “rich people are greedy,” “there’s never enough” — and name them explicitly. The affirmation is built as the deliberate replacement for a specific belief, not a random positive phrase.
- Write the affirmation in present tense, first person, as already true. Examples she gives: “Money flows to me easily and abundantly,” *“I always have more than enough,” “I have more money than I know what to do with,” “Money wants to find its way to me. It wants to support me.” The grammar is always now, never will or want to*.
- Write it repeatedly, by hand. Her core practice is writing affirmations over and over — filling a page, a journal entry, returning to it daily. The repetition by hand is the engine; it slows you down and lets the statement sink in.
- Reach for the feeling, not just the words. Frances insists the affirmation only works when you feel it — relief, safety, abundance, being supported. If a statement feels like a lie, you soften it (a “bridge” affirmation) until it’s reachable, then build up. The emotional resonance is the point; flat recitation does little.
- Speak them aloud / loop them as audio. Beyond writing, she records affirmation tracks (e.g. “So Much F*ing Money”) to be played on repeat, letting the statements wash over you while driving, getting ready, or relaxing — a passive, immersive layer on top of the active writing.
- Change them when you outgrow them. She explicitly tells students to update affirmations when they feel called — when an old one is fully integrated or a new desire emerges, write new ones to “be supported in new ways.” (Sourcing note: affirmation examples are Frances’s documented wording from Rich as Fck and her public affirmation content, attributed. Step structure is faithful paraphrase of her taught method.)*
Source & Lineage
Amanda Frances (b. 1980s) built a large online coaching business around money mindset, publishing Rich as Fck: More Money Than You Know What to Do With* (2020) and a companion journal and planner.
Her affirmation method is a direct, modern descendant of New Thought affirmation practice — Émile Coué’s autosuggestion, Florence Scovel Shinn’s spoken “words of power,” Catherine Ponder’s prosperity affirmations, and Louise Hay’s mirror work — applied specifically to money and delivered in blunt, contemporary, female-empowerment language.
The Traditions' versions
Coué’s autosuggestion — the structural ancestor: repeated, present-tense self-suggestion. Frances adds specificity and emotion where Coué deliberately kept it general.
- Classic New Thought prosperity affirmations — Ponder, Shinn, Hay; same mechanism, prosperity focus.
- Scripting / written affirmation — writing the desire repeatedly overlaps with scripting practice.
- Mantra / japa — repetitive recitation to saturate the mind.
- Self-affirmation (psychology) — the research construct (affirming core values/self-worth) is related but narrower than the manifestation version.
Common refinements
Affirming what you can’t feel. Jumping straight to “I have millions” when it reads as a lie can deepen the gap. Use a reachable bridge (“money is starting to flow to me more easily”) and build up — Frances teaches this.
- Reciting flatly. Words without the emotional reach do little. The feeling is the active ingredient.
- Skipping the limiting-belief step. Affirmations land harder when aimed at a named old script rather than floated generically.
- Using abundance affirmations to justify overspending. “I always have more than enough” is an identity statement, not a green light to rack up debt. This is the practice’s main real-world hazard.
- Treating it as the whole job. Frances pairs affirmations with decision, action, and feeling-work; affirmations alone, divorced from earning and managing money, won’t carry it.