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Pillars · 1937

Think and Grow Rich

by Napoleon Hill

Success/Wealth

Think and Grow Rich is Napoleon Hill's distillation of what he presented as a universal philosophy of success, drawn from his reported study of leading industrialists. Its central claim is that material achievement begins in the mind: a definite, emotionally charged aim, held with faith and impressed upon the subconscious, sets in motion the conditions of its own realization.

The argument is organized as a sequence of principles—definiteness of purpose and "burning desire," autosuggestion, specialized knowledge, organized planning, persistence, and the "Master Mind" of coordinated minds working in harmony. Hill insists throughout that mental causation must be wedded to structured planning and sustained action rather than wishing alone.

Published in the depths of the Depression, the book recast New Thought metaphysics in the secular, business-minded idiom of American achievement, presenting success as a learnable technology. It became one of the best-selling self-help works in history and the central text of the success-and-wealth tradition.

In its words

You have absolute control over but one thing, and that is your thoughts.

All achievement, all earned riches, have their beginning in an idea!

Do not wait; the time will never be 'just right.'

Practices it teaches

Emotionalized Auto-Suggestion — Hill's 'mix emotion with the words'

The chapter that explains why the Six Steps' twice-daily reading works. Hill's distinctive teaching on auto-suggestion is not the repetition itself but the emotion attached to it: the subconscious mind, he insists…

The Self-Confidence Formula — Hill's signed five-point creed, said at the mirror

Hill's one fully scripted affirmation. Where the Six Steps use your own written statement, the Self-Confidence Formula is a fixed, five-point creed Hill supplies word-for-word in the Faith chapter, to be signed…

The Master Mind — Hill's harmonious alliance of minds toward a definite aim

Hill's most influential social practice — the origin of the modern "mastermind group." He defines the Master Mind as "coordination of knowledge and effort, in a spirit of harmony, between two or more people, for…

Creative Imagination — Hill's two workshops of the mind (synthetic vs creative)

Hill's account of the faculty that turns desire into a workable plan. He splits imagination into two kinds. Synthetic imagination "arranges old concepts, ideas, or plans into new combinations" — it creates nothing…

The Six Steps to Riches — Hill's exact Desire procedure

Hill's single most cited protocol: the "six definite, practical steps" he lays out in the Desire chapter for turning "the desire for riches into its financial equivalent." It is the Definite Chief Aim sharpened…

Lineage

What it drew on
Dale CarnegieNew ThoughtRalph Waldo EmersonOrison Swett Marden
What it shaped
W. Clement StoneEarl NightingaleTony Robbinsmodern success / self-help industryJohn Kehoe

The author

Napoleon Hill Napoleon HillThink and grow rich Full voice →

Key terms

Kindred books